A Genius Strategy that will cost you R4350!
Previously I wrote about Pick n Pay’s marketing gimmick, The Stikeez How many do you have?
In an absolutely amazing marketing strategy a competing supermarket chain will be increasing their
profits, (while stocks last)! You will get a ‘free’ gift if you spend a certain amount. Every mommies’
FB group is talking about this and it is all over the internet!
The latest craze – miniature groceries! In all honesty, if my girls were still playing with dolls, I would
probably be among the crowd. TG those days are over, although there are many adult women who
are collecting these for themselves and then there are moms collecting for their babies for when
they are older!
I mean they really are cute, I can even remember when we used to put empty crisp packets in the
oven to shrink them to make those little mini groceries for Barbie and friends. Although, I somehow
recall making a hole and using them as charms on bracelets and necklaces.
To get this free gift you have to spend a minimum of R150 to get one and while R150 is not all that
difficult to spend, if you want to collect all 29, you need to spend a minimum of R 4350! Now what
happens when you have more than 1 child? By the way, you can’t choose what you get, they are in
Finally, you have the entire collection, but now you need the collectors case (R29.99), the shopping
basket (R49.99), the little shop (R149.99) and the little trolley (R 149.99). This is assuming you had
no duplicates at all and you have spent more than R4700 at this one Supermarket chain.
On the positive side of this marketing project, the chain has great ideas for little entrepreneurs,
which includes profit and loss worksheets for your little shop, with ideas on marketing, making a
little extra money and saving.
They also have a national swop day (30 July), where everyone gets a chance to swop out their
duplicates. You don’t have to wait till then to swop your extras, all you have to do is go to their site
and you can share the images of the products you don’t want on social media and see if your friends
have one you need.
There is also a R10 000 prize for the kid who manages to collect all 29 in the fastest time, plus
another R10 000 for that child’s school. Now if that isn’t going to get mothers shopping, then I don’t
know what will!
If you haven’t figured it out by now, I am talking about the Checkers group. I say well done to their
marketing department for a brilliant campaign that is going to see their July profits soar.
Who of you are going to do your shopping at Checkers this month?